Very interesting. I had never thought about it like that.
The $2000 vs $2123 thing is brilliant. Was this something you discovered as a purchasing agent or vendor?
Both purchasing and selling.
Lots of my friends have discovered similar things.
A price both buying and selling is often very fungible, with some commodity issues.
The customer wants to feel good, both buying and selling.
1.
You can often sell Yourself as a better company, provider, selling a similar product slightly more polished or packaged, but as a premium vendor who pays more attention to Your client.
Many, most, clients will sometimes choose You, at a significantly higher price point.
Because most other sellers are lazy, undisciplined, constrained by their boss/rules/etc. Not all, but most.
Because someone is also selling the same thing at a 270% markup - and doing a bad job.
You dont need to be better than the best (flextronics contracts apart) - you just need to be better than the guy next to You.
You then *need* to provide ongoing attention to that premium client - and sometimes help them at a loss to You.
THAT is the cheapest best advertising You will ever get.
3000$ in free goods, and installation/packaging/delivery/whatever ... when it was THEIR fault ...
Can often net You 20k$/month in extra sales or even margin, forever, with the client singing Your praises to everyone they know.
If You are a premium provider then You MUST provide premium attention and service.
2.
If You DO provide premium service You are NOT cheating the client.
The client buys premium concierge service, curbside, and gets it, and You charge whatever is needed to make sure You REALLY want to serve that client excellently.
About 30% of clients don´t want to pay .. ideally You want to get rid of them. Sometimes you can, sometimes not.
About 40% of clients, 20% easier, actually want to pay for premium service.
But they often think they probably wont get much of it, since almost-all of their experiences have shown them higher prices do not really get much better products or services.
Bootlicking and polish, yes, reality, no. Mostly.
3.
Many cases also call for downgrading the clients expectations.
They state the 50k quote is expensive.
You state yes, it´s very expensive, and lkely to rise 17-35.000$, depending.
Since You did not provide proper details "a..b..c.." I really think it´s risky.
You should, as well.
And of course You need to provide such details.. if You want it firmed up a bit.
So did You want Your thingy in the near term, with the 35k extra, or more, in the near term or never, as we are firming up our schedules ..