Episode 24: How to Approach Branding and Marketing

In this episode of Machine Shop Talk, Ian Sandusky talks about the importance of branding and marketing for machine shops.

Branding and marketing is relevant to every business, and that includes manufacturing ones. To put it simply, your branding and marketing efforts are to showcase the work you do to your future customers.

Think about it as bringing forward your businesses mission statement, values and goals, in a concise way. Branding is how you shape your business in the minds of potential customers, and can start with something as simple as a logo.

Marketing is focused on getting that message in front of the right people. Marketing can begin with a website, which should clearly depict your capabilities and contact information. Social media has also become a marketing tool, allowing machine shops to get their work out there. It has also proven to connect users to new business and networking opportunities.

Your focus is machining, not advertising, but small efforts put in place can really make all the difference.

Stay tuned for more machining videos!